Are your employees ''yes men'' or ''challengers''?

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“Priceless dignity.” 


Not just a sentence, much less a motto, but a yearning for change, growth, respect, a vision, an identity, a new beginning- above all a human right. 

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’'Covid has really affected my business, i am not sure how i will be able to get over this.’’ Kevin said to me, perplexed. 

 
Can you relate? Well, Covid-19 has been around for over a year now, and is likely to remain for a longer time. 
 

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The consistent changes in the #business ecosystem owingon one end to the rise in digitization, and on the other to Covid 19, have led many entrepreneurs to question the effectiveness and impact of #marketsegmentation in business. 

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