’'Covid has really affected my business, i am not sure how i will be able to get over this.’’ Kevin said to me, perplexed. 

Can you relate? Well, Covid-19 has been around for over a year now, and is likely to remain for a longer time. 
By now, we should be aware of its impact, having been all affected to some large extent. How long then, will we continue blaming the pandemic for what is simply a normal change in the business ecosystem? The role of a leader is not simply to adapt to the environment but also foresee the future to be effective. 
The red and blue oceans are two strategic models coined by authors Chan Kim & Renée Mauborgn to describe the market universe, and ensure business continuity and growth. 
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Contact us, if you would like to build your own #BlueOceanStrategy, and grow your business. 
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