The consistent changes in the #business ecosystem owingon one end to the rise in digitization, and on the other to Covid 19, have led many entrepreneurs to question the effectiveness and impact of #marketsegmentation in business. 

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“Can a woman have it all ?” was a question a journalist asked me during an interview, some few years ago. “Having it all”, i replied, “is finding a balance in your life. Yes a woman can have it all, just not at the same time”.

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2019 was considered by many entrepreneurs as a tough year. Many SMEs lamented of the difficulties they experienced, and the lack of cash flow to effectively manage their businesses. If 2019 was tough, 2020 was catastrophic. One can only wonder what 2021 will be like.

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Psalm 127:1 “Unless the LORD builds the house, the builders labour in vain.”

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